Why(   )

When you let go
of beliefs that limit you
the possibilities are endless.



What I Do

My mission is to help people create profound change in their lives. I will help you let go of beliefs that hold you back and help you make crazy bold change in your life.

(More about why I do what I do on my “about” page.)

Who I Help

You love life! At least, you love the idea of it. The excitement you feel about life’s possibilities makes your toes tingle and your heart thump-a-wump (even if you might not ever tell anybody about it). You want more fulfillment in your life. More joy. More s’mores. Or bacon. Or s’mores and bacon?

Maybe You …

  • Work in tech, but long to sell art, read tarot, compose music, or write a book
  • Are an entrepreneur, and you’re ready to make a big step up in your business, developing a new product or hiring employees
  • Want to travel the world working remotely as a fortune cookie fortune writer
  • Are sick of your corporate job and looking for something new
  • Feel like you have no time to pursue anything you really want

Despite your best efforts to move forward with your dreams, you feel stuck. Your dream market is over-saturated, and you feel like you can’t possibly make money there. Your family or friends (or maybe even society at large) tell you that your dreams are impractical or silly. You feel like you’ve wasted too much time already and you can’t possibly catch up to other experts in the field. You just can’t see how to make your dreams align with reality. I am here to help you.

How I Work With You

First, I swoop in with my cape and my s’mores fixings and … I mean, I wish. Whenever I used to wear a cape I’d get it stuck in the car door, so I finally had to give it up.

If we work together, here’s what’ll happen.

First, we schedule a discovery call. (It’s free.) This bad boy is deep. Usually between 1-2 hours, we talk about where you’re at, what your dreams are, what you really want, and how you feel stuck. Sometimes these calls are enough to change someone’s life. This call is about you, not me. If I see ways I think you’re holding yourself back during our call, I will tell you. I’m not going to save it for later coaching calls – there’s enough to do in those calls already. You get 100% of what I’m capable of during our initial chat.

You won’t get long, grueling pitches. I was on a discovery call with a coach the other day, and the second half of the phone call was an hour of him trying to pull every psychology maneuver in the book to make me feel like I was clearly going to fail if I did anything other than sign up for his coaching services. I even had access to a special discount I could only ever receive while on the phone with him, oh how lucky was I. It was gross.

That will never happen with me. During the discovery call, if we are a good fit, we might talk about what coaching work would look like, but only if you’re interested. If you’re not, that’s all good too! Some people get what they need from one discovery call, some wait a while to invest in coaching, and some sign up right away.

After the discovery call, if you decide to work with me, we dig in. We move you forward through the blockades that are in your way, and we get you rolling on your biggest, wildest, craziest dreams. We do this with conversations filled with depth, awareness, and trust.

What I Bring To The Table

  • A safe space to explore your dreams and make them happen
  • Absolute respect for your situation – I will never admonish you for where you are or where you want to be
  • Authentic, direct honesty – I will challenge you and when I see you holding yourself back, I won’t be afraid to mention it
  • Complete support – I believe in my clients, even when they don’t believe in themselves
  • Humor and wit to keep the conversation comfortable and to expand that safe space
  • A decade in management experience, during which time I learned how to help people overcome their fears and find their best careers
  • A shiny liberal arts degree that taught me how to think creatively about problems
  • Extensive studies in psychology, philosophy, math, theater, Buddhism, and personal development – all benefit you when we work together
  • I’m fluent in both tech and woo

What You Bring To The Table

  • A fierce desire for something better in your life
  • Willingness to do the work
  • Respect for our scheduled time together
  • An experimental mind
  • An open heart
  • A sense of humor

Ready for that discovery call? I am. I’m excited to see what you can do. Send me a note and let’s get started.

Contact Me

If you’re not ready for a call, no problem, I’ll still save you some s’mores. In the meantime, why not follow me on Twitter, Facebook, or subscribe to the newsletter? They taste almost as good.

What Clients Are Saying

Sonja is an empathetic and thoughtful leader. Sonja excels at motivating people to discover and leverage their personal strengths to overcome challenges and benefit both their work and personal lives. She offers a unique perspective in management, coaching and leadership and I’m happy to have had the privilege to work under her guidance.

Chris Martuza, Portland, OR

Working with Sonja as my coach has been an empowering experience. She was able to establish rapport and build a trusting partnership right from the start. This opened the door for her to ask me really powerful and thought-provoking questions to ultimately move me to decision and action. I’m amazed at what I have accomplished … Continue reading S. LaPierre, Boston, MA

S. LaPierre, Boston, MA

Sonja is a very intuitive coach. She was able to identify areas that were holding me back and provide challenges to get me on the right track to being my awesome self!

Gary Ware, Business Owner, CA

Sonja is both kind and highly effective. She makes this appear to be easy, but it’s not a feat I’ve found many able to pull off. She offers words of understanding and support when you need them, and inspires you to take that next step you’ve been leading up to. She knows when to ask … Continue reading Brendan McCracken, Independent Game Developer, Portland, OR

Brendan McCracken, Independent Game Developer, Portland, OR
Background note: Believe it or not, it’s not a painting! The background photo on this panel is a photo of Jupiter taken by NASA.

About Me

Hi, I’m Sonja Amundson. Nice to meet you!

It’s my mission to help individuals break through the beliefs that hold them back from living a more fulfilling life.

Learn More

Ready to work together? Contact me.

From the Blog

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Contact Me

If you are interested in working together and would like to schedule a free discovery call, send me a message and tell me a little bit about your situation. I would love to hear from you.

If you have a question or simply want to say hello, please reach out! I try to answer as many emails as I can.